Sometimes a simple marketing campaign can far outweigh a complicated and expensive campaign. It's the same for more than just marketing campaigns and it's generally true for a lot of things in life in general. Simple and effective is most often the way to go. Let's see how Absolut vodka did this. Essential Marketing Models Download FREE Resource - Essential Marketing Templates15 classic planning tools to inform strategy development. Access Essential Marketing Templates Absolut-Rent- Branvin The story Absolut as a company was founded in 1879 by Lars Olsson Smith and is produced in Åhus, Sweden. He challenged and defeated the city of Stockholm's liquor marketing monopoly with his vodka. He sold it just outside the city border for less than the Phone Number List Monopoly product. Smith even offered free boat rides to the distillery and "Rent Brannvin" made Smith a fortune. Signs of being different and delivering quality at the same time are embedded in the brand's history. In 1917, the Swedish government monopolized the country's alcohol industry. The vodka was later sold nationwide under the name "Absolut Rent B

This shift in strategy is fueling the rapid growth of the content marketing industry, which is expected to reach $412.88 billion by 2021, according to Technavio . But with all the buzz about the possibilities of AI , many companies are curious whether or not it can be (convincingly) applied to content creation. After all, companies like Google and Yahoo Finance have been using automated content for years, unbeknownst to many readers. While AI applications are often hailed as a panacea for societal ills or chastised as the end of humanity. The possibilities of AI and content creation are firmly grounded in reality, as many Companies are already using both to help them grow their brands and better engage with consumers. Finding relevant, high-quality content specifically tailored to Phone Number List a target segment, while focusing on a specific topic, takes a lot of time and energy. But content curators meet this challenge day in and day out, sifting through mountains of data, topics, and digital content to create a fully annotated and curated product. On top of all that, the content also needs to be compelling enough to engage readers and move them through the marketing funnel to hopefully become paying customers.