Campaign of the Week: Longest

Sometimes a simple marketing campaign can far outweigh a complicated and expensive campaign. It's the same for more than just marketing campaigns and it's generally true for a lot of things in life in general. Simple and effective is most often the way to go. Let's see how Absolut vodka did this. Essential Marketing Models Download FREE Resource - Essential Marketing Templates15 classic planning tools to inform strategy development. Access Essential Marketing Templates Absolut-Rent- Branvin

The story Absolut as a company was founded in 1879 by Lars Olsson Smith and is produced in Åhus, Sweden. He challenged and defeated the city of Stockholm's liquor marketing monopoly with his vodka. He sold it just outside the city border for less than the Phone Number List Monopoly product. Smith even offered free boat rides to the distillery and "Rent Brannvin" made Smith a fortune. Signs of being different and delivering quality at the same time are embedded in the brand's history. In 1917, the Swedish government monopolized the country's alcohol industry. The vodka was later sold nationwide under the name "Absolut Rent B