on investment (ROI) of email marketing campaigns is around $42 for every dollar spent. This is for two reasons: the ubiquitous use of email in personal communications and the minimal expenditure of resources that an email marketing campaign requires.SMS (text) marketing will continue to dominate the digital marketing industry. The secret lies in commitment. Text messages are received quickly and responded to quickly; According to a Forbes study, the response time to an SMS is three minutes on average. Text remains the most popular form of communication for millennials. and it's also the most popular way for consumers to get information about promotions or get customer service. Because of this incredible saturation, a large-scale employee email list text marketing campaign is virtually guaranteed high conversion rates.2. Social Media EngagementLast year saw a massive movement towards online social interaction as a matter of necessity. The meteoric success of TikTok and Instagram Stories as platforms for self-expression and communication was incredible. These types of channels won't go away after the virus, and smart digital marketers will cling to this trend in abbreviated content creation. Diversification is key here. You'll want to interact with customers on platforms that speak in the language of your business. For example, Instagram and Pinterest are highly visual platforms, so if your product or service has visual appeal, these could be good options. LinkedIn is specifically designed for the business world, so if your company specializes in business-to-business (B2B) sa