B2B marketing and sales teams tend to employee contact list focus on lead quality; ensure the channels they use for lead generation are targeting the right audience at the right price. However, how you contact a prospect after they arrive can have a major impact on sales. Personalizing this communication is the key to employee contact list improving your close rate. Personalizing this first contact can be the difference between a sale and a dead end. Personalization is the new omnichannel for B2C retailers. Marketing Dive : “As omnichannel becomes more of a baseline expectation for the buyer. Marketers looking to take their efforts to the next level will want to refocus their efforts on personalized communications. » When you personalize an offer, you quadruple the likelihood of a consumer responding, according to employee contact list a 2015 survey of 1,200 consumers by Autopilot. Other benefits of personalization include higher response and engagement rates, brand loyalty, loyal customers, amplified reach, and greater relevance with today's shoppers. The easiest way to employee contact list customize your B2B approach: Include form information. You receive a notification: someone has completed and submitted your lead form. What happens next? Does your sales rep send them. Apersonalized email or does your software send them an automated generic email? The answer should be neither. Instead, savvy sales teams set up their software to employee contact list send leads who have filled out a form a personalized automated email. The email is automatically personalized with the information from the form. At the very least, you should use the first name provided by the prospect to personalize the email greeting. But there's so much more to customize. Your email can be configured to automatically extract and include: Filling time Referral Source Declared need Obviously, to employee contact list include this information, you must collect it with your form or from your website data. Although long forms can reduce conversion rates.