Apr 10, 2022
The Growth Rate of Active Celebrities Has Declined, and Over 80% of Accounts Are "Hot" for Only 3 Months
In Medical Forum
As more and more companies begin to deploy short videos, the short video track has gradually matured and subdivided into a stage fax number database of deep cultivation. The author of this article summarizes the ecological research of Douyin KOL in the short video field in 2020, and analyzes and summarizes the five tracks that have performed well in 2020 to see how Douyin has changed in 2020. In 2020, the short video content creation track will continue to "cool down". Taking Douyin as an example, three aspects can fax number database be reflected: The total growth rate of active accounts (the number of followers ≥ 10w, the number of monthly updates ≥ 1) has declined: from 147% in 2019 to 92%, and compared with the first half of the year, the total growth rate in the second half of 2020 has further slowed down slow; The probability of celebrities becoming popular is reduced: In the whole year of 2020, only 6 accounts have achieved more than 10 million followers in a single month. Excluding media and government accounts, KOL accounts only account for 2 seats. and knife knife sama. And there are only 38 accounts with a fax number database monthly increase of 5 million to 10 million followers, of which 26 are KOL accounts (the actual number after deduplication is 18), which are distributed in: film and television/entertainment, plot/funny, food, car, beauty There are many content tracks such as value, showing an extreme subdivision trend.