Marketing Channel - direct mail, email, search email list, display, affiliate, social media (same as above) Communication - individual marketing treatments such as an email, postcard, Facebook ad, mobile ad, SEM ad. For some marketing channels, such as direct mail, marketers typically plan email list at the Communication level. Direct mail requires more advance planning since print orders need to be placed, customer lists modeled and hygiened, email list list rentals ordered, and postage costs calculated.
Other marketing channels email list need less rigor and can be planned at the channel level. For example, if your affiliate program is fairly even and predictable email list, it probably makes sense to plan at the channel level rather than have individual plans for each publisher. Depending on your email list business, you may also plan by Campaign. An example of this is a large semi-annual sale promotion - you would plan communications in each of your email list channels to support the promotion.
You may send a catalog or direct mail piece, a series of emails, a social media contest, and targeted display ads to reinforce your message. Increases in Circulation: Need email list to Account for Growth and Lower Performance The next step is to take historic data as the plan starting point. Response rates, average order, click through rates, and other relevant metrics are helpful for planning for communications targeted at similar audiences.