Use proper spelling and grammar. You don't have to be super formal, but abbreviations and slang may not be appropriate and may suggest you are not a good writer, thus hurting your book's chances. · Communicate well. State clearly why you are writing and what you want as a result of the communication. · Give the recipient a reasonable timeframe to reply (there's room for argument here,
but one business week is reasonable). · Politely follow-up if you don't get a reply. · Don't deluge people with emails. You can make email your friend email list when promoting your book by using these simple, common-sense techniques to communicate with publishers, agents, publicity services, the media, or anyone else who can help make your book a success. Then, not only will you get your foot in the door, but your emails will be answered. Irene Watson is the Managing Editor of Reader Views,
where avid readers can find reviews of recently published books as well as read interviews with authors. Her team also provides author publicity and a variety of other services specific to writing and publishing books. In the world of business, an impressive reputation can influence business decisions. Those with a good image professionally get ahead of competitors and secure their position against newcomers.