Imagine 31 movies with very similar plots. Some share the same male lead (with different character names and jobs). There are supporting roles in the cast. Each premiere ran on the same cable channel for more than two months. This repetition sounds like a failed formula, right? Incorrect. It's a formula that other platforms (including Netflix) have learned and replicated for their enviable success on the Hallmark Channel. It gives content marketers industry mailing list reason to reconsider that if they want to attract and retain their audience, they must create innovative or completely original content Click to Tweet Love them, hate them, or just don't care, you're probably somewhat familiar with the Hallmark movies. As a reminder, here's how the formula works: A woman goes through a life change and heads to a new destination that should be temporary.