Double 11, as a major test of China's retail industry, has become an important window to observe new consumption trends. From the perspective of market, marketing, users, and operations, new retail is changing the Chinese economy in its own way. text message service Double 11 in 2019 once again created a miracle. Based on the battle reports of major e-commerce platforms, the overall turnover of online platforms during the promotion period was about RMB 500 billion. It is worth noting that the results of offline retail are not much lower. On the 12th day after Double 11, the central bank released the data related to Double 11 for the first time. According to the data, NetPay and UnionPay processed a total of 1.779 billion online payment transactions on Double 11, with an amount of 1,482.070 billion yuan, an increase of 162.6% over the same period last year. It is equivalent to more than one order per person in the whole country, and the per capita order is 1,000 yuan. The retired Jack Ma even said, "I hope that in the future, 'Double 11' countries can also give half-day leave." That is to say, in addition to e-commerce platforms on Double 11, the sales of other retail text message service entities in China also reached trillions of dollars. Double 11 in 2019 is not only a festival for online e-commerce carnivals, but also a stage for offline physical retail to show its muscles. Affected by the popularity of the new retail concept, the double 11 e-commerce and entities in 2019 are no longer two distinct camps, showing a pattern of "you have me, I have you". Double 11, as a major test of China's retail industry, has become an important window to observe new consumption trends. From the perspective of market, marketing, users, and operations, new retail is changing the Chinese economy in its own way. 1. New market bounded to unbounded From the perspective of e-commerce platforms, the text message service offline logistics system is becoming an important "reliance" for innovating the online consumer experience. In previous years, online shopping on Double 11 was very refreshing, but due to the constraints of the backward logistics system, coupled with the big promotion, it often brought huge operational pressure to express delivery companies. Looking back on Double 11 a few years ago, it is not "uncommon" for express delivery to be delayed for ten days and a half months. As the number of people participating in the Double 11 promotion continues to grow, the shortcomings of the lag in online shopping experience are also being amplified. In 2019, the problem of double 11 express "turtle speed" has been greatly alleviated. According to Henan Business Daily,