I’d have to say gaming apps. Mobile games are so easy to pick up and play — they’re intuitive, accessible, and undoubtedly creative. Gaming apps allow developers to innovate and experiment with new concepts to engage their users, whether that’s through graphics, design, sound, storylines, or the overall experience.
I’m a huge fan of strategy games such as Clash of Clans, which probably stems from enjoying Age of Empires back in the day. My game of the moment is Raid: Shadow Legends, as it has so many intricacies, combinations of characters, and specific gear that’s needed to take on different bosses. You end up becoming a mathematician to work out turn orders to succeed.
As the industry adapts to new privacy norms, what should mobile marketers be focusing on in terms of data and measurement in 2022?
The workload like this whatsapp number list allows both the vendor and the affiliate to focus on. Clicks are the number of clicks coming to your website’s URL from organic search results.
Mobile users must now actively opt-in to sharing their data with marketers, following Apple’s enforcement of the App Tracking Transparency (ATT) framework in 2021. For gaming apps, the overall global ATT opt-in rate is 45%, changing how marketers measure campaigns, engage users, and improve brand relationships with users.
In this new, privacy-focused world, where marketers can no longer rely on user-level measurement, it’s time to rethink the KPIs used to measure success. For example, metrics like overall cost per install and reinstall, or predicting long-term performance – such as day 7 return on ad spend – based on the 24 hour conversion value.
In addition, with hyper-targeted ads based on user-level data becoming a thing of the past, we’ll see a rise in contextual advertising. To succeed in this world, marketers will need to take a closer look at who their target demographic is, and how and where they’re connecting with them. Fine-tuning creative and ensuring it’s as relevant as possible to the audience will be critical.
Finally, marketers should continue to focus on improving ATT opt-in rates, by experimenting with the timing and text of the prompt, as well as improving their overall brand affinity to build trust with the consumer. Even a 1% increase in opt-in rate could have a significant impact.