Value Points to Assess When Purchasing a Cdp

Not long ago, Gartner released its latest digital marketing and advertising cycle report, showing that the customer data center (CDP) may change the way marketers operate the technology ecosystem. This point of view has pushed CDP to the top of the wave of digital marketing, and many companies hope to purchase a CDP to achieve the sublimation of marketing effects. Such a hard-core Amway needs to be matched with a comprehensive Bulk SMS Service value inventory. The comprehensiveness of the connection The most important thing about CDP is the comprehensiveness of the connection. It needs to have a broad integrated catalogue across categories (analysis, advertising, WeChat system, CRM, etc.), and has the ability to quickly access the enterprise's self-built CRM and other systems. Why is this important? When choosing a CDP, you must consider future business scalability. No one can predict what digital operations trends and needs will be in the next year, but CDP is a serious investment for any business, as it may become the data chassis of the future. There are many so-called CDPs that provide interfaces with poor scalability. They may be able to meet temporary needs, but there is no way to meet future expansion. How to evaluate? How many systems need to be connected to be called comprehensive? Just make sure your CDP can get data from various first-party data platforms, such as: H5/web page tracking: web page tracking or other similar tools can capture the behavior of customers on the web page; Mobile App and WeChat Mini Program: SDK can be embedded in mobile phone or Mini Program App, so as to obtain first-hand information;