One of the most overlooked tactics in building your fanbase is to simply make it feel like a community. There are different ways to do this, from creating a real community (like a Facebook group or Slack channel) where they can hang out, to subscribing them to a special mailing list or giving them a name. pet (much like Lady Gaga's "Little Monsters").I know the last one might sound silly, but if you can come up with something pleasant and easily identifiable, it will make referring to your followers much more appealing than saying "my followers" and more importantly, it will make them feel like they do. part of something.Make your reward tiers worth subscribing to.
Most fans won't subscribe to a tier if it has things they can get for free if they wait just long enough. In other words, letting people hear a song a month before it's released is of little value. Therefore, try to ensure that you are producing high quality content that only exists at different reward levels.It's really about creating a unique experience that's impossible to replicate. At the end of the day, you know your fanbase best, so when thinking about these ideas, think about what they C级执行名单 would like the most. If you're feeling stuck, here are some ideas for inspiration: Online gigsPrivate concert once a year reserved for the best subscribers Virtual VIP crashesAccess to unreleased music (weeks in advance, or completely exclusive) Behind the scenes contentLet a fan take over your Instagram account for a day Coupons to choose anything in the store for freeA surprise packRare/Old Merchandise (Autographed)Free postcards and stickersFirst access to workshops and video lessons on something you can teach. This can either be guitar or vocal lessons, or something totally independent like baking lessons.
Pre-show VIP experiences with the bandThink about what your audience is most likely to ask for and combine that with your natural talent for branding to come up with unique and compelling levels.Read more: 71 ways to reward your music-loving subscribers Deliver targeted adsFacebook ads, when used correctly, are magic. They can target like-minded communities like nobody's business, and when you're trying to convert fans into loyal subscribers, it's a handy tool to have.Read more: How to advertise your music on Facebook Even if you've never used Facebook Ad Manager before, it can be a great way to target existing fans and appear in their feeds with a quick video explaining all the reasons you'd love to have them as a follower. A/B test different languages to see which works best and link directly to your subscription landing page.Sell music, merchandise and tickets, accept direct donations, crowdfunding pledges and create monthly fan subscriptions from your website, all commission-free. Try Bandzoogle free for 30 days to create a website for your music.Create a social media strategyYou knew this one was coming, right?Here's the deal: social media is now, more than ever, the most powerful tool when it comes to connecting with your audience. We both know you've been spending a lot of time scrolling through Instagram these days, might as well make it work for you! Try not to constantly spam your followers with that hard-sell CTA, just remember to casually mention it every week or so (among other non-sales posts of course).It's totally normal to make a post that's super simple and says, " here's what I do, here's why it's awesome, come join me . " But you might also want to include more than that.
Consider something like a free giveaway for fans to sign them up to your mailing list and lead them to the offer to be a member. You want to feed them, not just shove the offer in their face. For example, if one of your reward tiers is a monthly workshop, you can host a free 30-minute public workshop to give people a taste of what you have to offer if they sign up.Get disheveledWithout a doubt, this has been my most successful way of getting early signups for my own membership service. So I want you to think outside the box. Get out of your comfort zone and try things you've never tried before to drive people to your subscribe button.One thing I tried that was effective but came with a ton of fuss was slipping into people's DMs and sending audio messages about why I thought they should join and how much I would like them to be part of the community I was building. It can be a lot of work, but having those personal conversations (and doing it via audio or video messages to make it even more intimate) can be a powerful tool.