This tactic can be particularly effective in industries where consumers are not very loyal and often switch between retailers for convenience, as you can increase visibility whenever high-value customers are looking for competitors. You can create this list in the Enhanced E-commerce section of Google Analytics Audience Builder. revenue per session You can apply this list to existing ad groups as a bid only to raise your bids each time those users search for generic terms. Additionally, you can create a campaign containing competitors' brand names and apply that list as your target and bid , so your ads will only be triggered if the user searching for your competitors has visited your site before. and made a high value purchase.
Advertising Continue reading below 5. Customize targeting on the search network via Google Customer Match Google hair masking service Customer Match allows advertisers to import and target mailing lists through AdWords. With Customer Match, you can import email addresses into AdWords through the Audiences tab. Google will then associate these email addresses with all Google Accounts sharing the same email address. Once your listings have been imported and matched to Google Accounts, you will be able to target and edit bids for selected ad groups in the Audiences tab : mailing list download Like all remarketing lists, you must have at least 1,000 members for your list to be used in Google Search.
This number is the number of email addresses in the uploaded list that are registered for a Google account. Therefore, to be eligible for targeting in Google AdWords, at least 1,000 of the email addresses you upload must match an email address registered to a Google Account. Advertising Continue reading below A few of my clients use customer correspondence to advertise loyalty programs for their existing customers, where previously the only way to communicate these programs was via email, direct mail, or phone. For example, if you offer a discount to all customers who have signed up for an account, you can advertise that discount on your search network ads by setting up an ad group listing the discounts and adding your email list using the 'target and bid' option so that they get visibility of your discounts when searching on Google.