When a homeowner loses heat in the winter or cool air in the summer, urgency drives them to pick up the phone. This is why the success of many HVAC advertising campaigns is measured by the number of calls they generate. But HVAC advertising keeps getting more competitive. With the industry projected to grow over $10 billion by 2030 – and with no HVAC contractor holding more than 5% of the market – marketers need to be smart about their advertising spend. Fortunately, it's never been easier to measure which CVC advertising channels are generating the most calls and attracting the most valuable leads. So while your competitors go for their best guess, you'll have the data to know which advertising channels are delivering your best ROI. Source-level tracking finds your advertising channels at the highest ROI Source-level tracking is a type of call tracking that adds unique phone numbers to your CVC ad campaigns.
This allows you to see how many calls are coming from each ad channel and which calls are leading to employee email database your best offers. This includes calls made from online and offline advertisements, such as your Google My Business listing and direct mail advertisements. Each number forwards the call to your primary line of business. From there, the metrics appear on a dashboard that you can filter for deeper insights. For example, early calls give you an idea of what ads are doing well to build awareness. On the other hand, qualified calls give you an idea of which advertising channels your ideal customers are frequenting. The Blanton HVAC Billboard Want to know how many calls are coming from your billboards and how much they are worth? Source-level call tracking makes this possible.
Assign values to calling leads to see which advertising channels bring in your most promising leads. CallRail HVAC Dashboard With these reports, you can make evidence-based decisions about which channels to invest more (or less) of your CVC advertising budget in. You may find that your best performing channel receives the lowest spend. Or, you might see a chance to experiment with an underperforming channel, like trying out social media video ads. Such strategic decisions will facilitate cash flow forecasting and reserve management. Automated responses drive more sales from ad-generated calls Suppose a customer sees your ad and calls, but you are replacing the furnace igniters. An automated response will keep your prospect warm so you can follow up and schedule an appointment. The fact is that 78% of callers go to the first service provider that answers them. Not to mention, LiveVoice reports that 43% of HVAC companies don't return calls at all, and the majority take longer than 24 hours. This means that a quick follow-up gives you an edge over your competitors.