As an SEO, you're probably judged on how many valuable sessions you can bring to the site through organic traffic from Google. If you're just reporting the total number of organic Industry Email List sessions, that number will include sessions where people searched for {{x generic product name}} or {{y topic we targeted with a blog post}}. But they will also Industry Email List include sessions where people searched for your brand and, naturally, clicked through to your site. This means that if more people start searching for your brand, you get more traffic. Great, you look good. It also means that if fewer peop
We don't have full control over whether the Industry Email List numbers go up or down. We also won't always have a good explanation of why the numbers go up or down. In this case, our personal performance, our team's performance, is affected by Industry Email List brand demand in ways that we cannot control. You have to care about the brand. How do I separate brand numbers and non-brand numbers? One way is to use data from Google Search Console (GSC). GSC will give you data that looks like organic session numbers, broken down to keyword level.
You can see here that for two of my coding-themed Industry Email List keywords, I got 436 and 102 clicks, respectively. We can consider these “click” numbers to be roughly similar to sessions. Search Console data showing clicks and impressions for specific keywords. So you can create a bucket of all keywords that include your brand name, misspellings of Industry Email List your name, and all terms that only refer to you or things you list on your site. You can create another bucket that includes everything else. You can then summarize these groups to get an idea of how many brand/non-brand sessions you're getting over time.