The friend page entry has more likes than the follow bulk sms service page and popular page, indicating that the current logical weight of the video account is spread through social fission . From the development of the official account, we can see that WeChat attaches great importance to private domain traffic. But the logic of the official account is not equivalent to the current bulk sms service video account. Personally, I think that video account = public account + circle of friends (social attributes). This is also why the official account has the same name as the video account, but the entrance of the video account is equivalent to the circle of friends. 2. The subtle relationship between short videos and social attributes 1.
Let me ask a question first, why are people bulk sms service less posting on Moments now (the initial dissemination of the official account was also based on the fission of Moments)? Personal opinion: WeChat is committed to developing WeChat into a personal IP and personal business card. The fundamental of social attributes is to integrate into one circle and bulk sms service then jump to another circle, then this involves a word - packaging, people need to package their WeChat account into a high-level positioning. The characteristics of social attributes have a slow start-up cycle and a long propagation time.
Video content platforms need to be short, fast and bulk sms service wide. Now other video platforms are all public domain traffic, and it may only take a day for a high-quality video to become popular on the whole network, so why should creators join the video account? Just using this video account is the top priority of WeChat, and the second public account is not enough. Creators need to make money, and the main way is advertising. If it is said that the video account is the bulk sms service first platform for video content, it is understandable, but when the situation is that other platforms can make enough money, WeChat will take the old way of public account to let creators. We operate a video account, which is unrealistic.