AI influencers are not a thing of the future… They are already on social media, being admired by their followers. Although they are not real people, they Cork Kids Bicycle Shop are capable of generating even more engagement than human influencers. How about we better understand who they are?
Jan 11 | 10 min read
discover how AI influencers can drive a digital marketing strategy
It seems that we are already living in the future. When we talk about artificial intelligence , machine learning, robots, and the metaverse, we still refer to those terms as if they were the stuff of science fiction. However, all this is already part of our day to day.
One of the examples that this movement is happening naturally is the presence of AI influencers . They do not physically exist in real life, but they are able to conquer fans and build a loyal audience. They are made of algorithms, not flesh and blood, but they can influence the behaviors of real people.
But what explains that? What makes people admire and follow someone who doesn't exist? How do these virtual characters acquire such power of influence?
If there were still many people trying to understand the reason for the success of digital influencers, AI influencers come to challenge our understanding even more. But those who work with digital marketing need to keep an eye on these phenomena, which can transform the relationship with consumers in the coming years .
For this reason, we are going to present you with everything you need to know about AI influencers, who they are and how they can integrate your Digital Marketing strategies .
What are AI influencers?
How different are they from other influencers?
What explains the phenomenon of AI influencers?
Why should brands use AI influencers in Digital Marketing?
Examples of artificial intelligence influencers
What are AI influencers?
AI influencers are virtual personalities, managed by brands or agencies, created with computer graphics technologies and machine learning algorithms .
They are a virtual and computerized version of digital influencers, which are real people who gained fame and influence through social networks , blogs and other online channels.
Just like them, AI influencers have millions of followers, a loyal and engaged audience, and the power to influence their fans' behavior and lifestyle . For this reason, they are also targeted by brands, who want to be associated with powerful and influential personalities, even if they do not exist in the real world.
Although they are often used synonymously, AI influencers can be understood as an evolution of virtual influencers, which are created with computer-generated imagery or CGI. This is why they are also known as CGI influencers .
However, AI influencers have technology based on artificial intelligence and machine learning, which adds even more complexity to their characters.
In this way, those personalities can not only appear in photos or move in videos for social networks. They can also virtually interact with users , as if they were real people, automatically, without any human intervention — except in the development of that system.
As those robots interact with users, in the form of text or in virtual realities, they learn about human language and behavior and become closer to real people.